Feel Better, Think Better, Be Better.


NatureUp Health
A personal nature-therapy
guide in your pocket


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Our AI guide works with you to find the perfect location and then guides you on a custom nature experience, in a park, on a sidewalk or even in your backyard.


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The Problem

Nature Deprivation Is a Public Health Crisis

Modern life has severed our connection to nature — and we're paying for it. Nature deprivation is linked to lower life satisfaction, higher stress, and poorer mental health. The results: chronic illness, a debilitating mental health crisis, and staggering costs to society.

The Gap No One Has Filled

Our app connects you to nature, a powerful, freely available health intervention — in a guided, personalized, measured way. and a learning reinforced way; backed by the latest science. Learning reinforced and backed by the latest science.

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How It Works

Three Steps to a Guided Nature Session

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Check-in

  • How are you?
  • How do you want to be?
  • How much time do you have?

AI guide creates your session

Your biometrics, location, and preferences + GIS analysis, weather, and safety data, allows NatureUp Health to find your ideal spot and create a personal nature experience delivering exactly what you need.

Immersion in nature, guided by voice & haptics

Screen goes dark, phone in pocket. A calm voice guides you through a series of immersive nature-sensory experiences.

An after-session review creates a learning loop for the AI and enhances user experieince.

Why Now

Nature as medicine is entering the mainstream

A convergence of landmark science, federal policy, and clinical practice is making nature-based health interventions not just credible — but urgent.

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The science is clear. The policy is moving. The moment is now.

New evidence, at scale

A 50,363-person study across 58 countries links time in nature to higher life satisfaction.

Source: Environment International, 2026

The dose is now defined

~15 minutes outdoors — even in a city — delivers a measurable mental-health boost.

Source: TIME, 2026

A federal tailwind

National Park Service "Park Rx" is actively pushing clinicians to prescribe nature.

Source: NPS Office of Public Health

A national authority

The Nature Record (2026): "evidence-based interventions can promote nature's health benefits."

Source: Frumkin, Bratman & James

Validation

Our work has been published, peer-reviewed & reimbursed

A foundation built on evidence, not aspiration.

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Business Experience

20 Years of Building Trust

Our Path to Rapid Pre-Seed Success

Over the past 20 years, more than 25,000 young people have been entrusted to our nature connection programs — building a powerful network of families, schools, clinicians, pubic agencies and academic partners.

NatureUp Health is not starting cold. We start warm, with trusted cohorts, deep institutional relationships, and research partners ready to help validate the next generation of nature based healthcare.

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Business Model

The Evidence Asset Unlocks the Business

Evidence first. Adoption second. Commercial scale third.

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Clinical Beachhead

Academic + clinical pilots generates outcomes data.

Product Learning

DTC builds users, retention data, and brand signal.

Expansion Pilots

Health systems tests with defined populations; aligned employers test workforce wellbeing.

Commercial Scale

Outcomes unlock payers, Park Rx, employer wellness, and platform partnerships.

NatureUp Health sits at the intersection of digital health, prevention, wellness, and payer-sponsored engagement — an estimated $16B-$33B U.S. annual opportunity within a broader $140B U.S. digital health market.

Pre-Seed Strategy

Proving the Method & Refining the Funnel

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Pre-Seed • CLINICAL

Clinical Beachhead: Generating the Data

  • Published Evidence Translation: Adapts peer-reviewed WHMB model (Ecopsychology, 2026) into a scalable mobile experience.
  • Academic Research Pilots: begin with warm first cohorts, deep institutional relationships, and research partners
  • Target Outcomes: Proprietary PROs on distress, emotional regulation & wellness.
  • Strategic Funding: NIH Small Business Innovation Research (SBIR) / Small Business Technology Transfer (STTR) grants for non-dilutive capital.
Market Size & Revenue

Compounding Revenue Streams in a large TAM

Unlocking commercial scale through B2B2C licensing, proprietary data monetization, and targeted health system integrations.

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$33B

Total Addressable Market (TAM)

TARGET USE CASES

Expanding Care

  • Clinicians, Therapists, Healthcare Workers: Nature protocols in care plans. Burnout & stress relief.
  • Families, Youth, Educators: Reduce screen time. enhance connection. SEL & Wellness.
B2B2C & ENTERPRISE

Scalable Licensing

  • App-to-App Partnerships: White-label licensing for Calm, Headspace & peers.
  • Employer Wellness: Corporate HR benefit packages.
  • Health Insurance Payers: Member benefits via preventive care codes & PMPM.
  • School Districts: Institutional wellness subscriptions.
ADDITIONAL REVENUE

Data & Immersive

  • Location-Data Licensing: GIS-mapped therapeutic outdoor spaces.
  • Anonymized Outcomes: HIPAA-compliant data sold to researchers.
  • Live Guided Excursions: Nature streams for homebound users.
  • Enterprise APIs: Weather, safety & environmental metrics.
B2B SCALE CONTEXT

Proven Comps

  • Calm Health: 39M+ covered lives across 100K+ organizations via B2B integrations.
  • Headspace: ~40% of revenue from B2B; 2,700+ employers including 20%+ of Fortune 500.
Competitive Landscape

Why Not Just Calm or AllTrails?

No competitor combines clinical grounding, voice-first guidance, and real-time personalization the way NatureUP Health does

Calm helps you relax.

Headspace teaches mindfulness.

AllTrails helps you find great places to explore.

NatureUp Health brings it all together, using AI-guided nature therapy to support people in getting outside, feeling better, and converting time outdoors into measurable health and wellness outcomes.

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Business Model

Our Moat: Content, Data, Validation, Distribution

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⭐ Content

  • Two decades of field experience transformed into a scalable therapeutic content library that competitors can't easily replicate
  • Every session informed by the latest research in nature, health, and behavior change

🗄️ Data

  • Every session generates proprietary location, biometric, user-state, and outcome data
  • Propriety, ground-truthed database of high value nature therapy locations

🔬 Validation

  • Founder published peer-reviewed therapeutic model
  • Medicaid / county behavioral health precedent
  • Clinical evaluation pathway built in

🌐 Distribution

  • Leveraging two decades of trusted relationships
  • Park Rx / social prescribing alignment
  • Employer wellness expansion
The Team

Why Us?

Meet the Founders

Peter Mayfield and Greg Bernstein share a 30-year collaboration rooted in a single conviction: nature heals.

Their partnership began in 1990 when Peter founded CityRock, the world's first full-service indoor climbing gym, and joined forces with Bandaloop to pioneer vertical dance performances in nature. Greg shared this awe-inspiring work with audiences worldwide through Emmy Award-winning videography.

Peter founded Gateway Mountain Center in 2006. Since then, they have continued to develop, deliver, and refine nature-based programs – now through NatureUp Health – extending work that has served more than 25,000 people. Together, they established and delivered California's first and only nature-based therapeutic mentoring program to secure County Behavioral Health contracts and Medicaid reimbursement.

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The Team

Founders

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Peter Mayfield

Founder & CEO

Peter Mayfield is a long-term social entrepreneur deeply passionate about the transformative benefits people experience through a profound connection with nature. He has journeyed from two decades as a world-class rock climber and guide (1978–1998) to founding CityRock, the world's first full-service climbing gym. In 2006, he founded Gateway Mountain Center, serving more than 30,000 youth through nature-based programs — including the first nature-based therapeutic mentoring program in the U.S. to secure County Behavioral Health contracts and Medicaid reimbursement. Today, Peter channels his decades of experience into NatureUP Health, advancing proven nature-based methods to improve health and wellbeing at scale.

Greg Bernstein

Founder & CXO

Greg Bernstein leads product development, user experience, and technical implementation of NatureUP Health's AI-powered nature therapy platform. His path runs through 30 years of hands-on work connecting people with nature — as a mountain guide, search and rescue volunteer, Emmy Award-winning videographer, and eight years as a therapeutic mentor at Gateway Mountain Center for youth facing serious emotional disturbance, complex trauma, and suicidal ideation. At NatureUP Health, Greg is building the product he needed at his worst moments: an AI guide that helps people access the transformative power of intentional time in nature, wherever they are.

The Team

Key Collaborators

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Nigel Snoad

AI & Product Development

AI product leader and startup founder with 25 years building technology for health, safety, and planetary impact across roles as physicist, AI researcher, and climate lobbyist. He brings deep expertise in scaling AI-powered products to NatureUP Health.

Robert Suarez

User Experience

Co-Founder of Reuseful, a Waste-to-Value venture lab, and a user experience design leader with executive experience at IDEO and multiple tech startups. He translates NatureUP's UX-first philosophy into the app's features and interactions.

The Team

Advisory Board

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Kathleen Tebb, PhD

Clinical Research & Evaluation

Dr. Kathleen Tebb is a UCSF professor who has developed mobile-health apps for underserved youth and co-authored peer-reviewed research validating nature-based therapeutic mentoring as a clinical approach. She brings evidence-based digital health expertise to NatureUP Health.

Michael Karch, MD

Medicine & Innovation

Dr. Michael Karch is an orthopedic surgeon, author of two books on artificial intelligence, and co-founder and medical director of Brava Health. He brings a firsthand understanding of how active lifestyles, nature, and technology intersect to support long-term health outcomes.

The Ask

$750K Pre-Seed to Prove Outcomes

We're raising $750,000 on a post-money SAFE to reach our evidence milestone within 12 months. Seeking angel checks plus 1–2 strategic investors in digital health.

Use of Funds

  • Build the product (voice-first app + AI)
  • Run academic & clinical pilots to a readout
  • In parallel: file SBIR / STTR (non-dilutive)

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Join Us in Partnering with Nature to Improve Health and Lives!

Thank You

Contact
Peter Mayfield
530.205.6245
peter@natureuphealth.com

natureuphealth.ai

© 2026 NatureUp Health · natureuphealth.ai · peter@natureuphealth.com