The NatureUP Health App
An AI-powered, voice-first platform that turns parks, sidewalks, rooftops, and backyards into personalized therapeutic experiences — grounded in nature-health science, designed for real daily life.
Chronic stress, burnout, and disconnection are at record levels. Yet most wellness tools add more screen time, more notifications, and more generic content. They don't address the root cause.
The average adult spends 7+ hours a day on screens. Wellness apps add to the problem.
Most apps offer the same content to everyone. Real health support requires real personalization.
Research shows even 10–20 minutes in nature measurably reduces stress — yet no platform operationalizes this at scale.
NatureUP Health transforms the outdoor spaces already around you — a park bench, a rooftop, a quiet sidewalk — into guided, therapeutic experiences tailored to your needs, goals, and context.
The screen goes dark. The phone stays in your pocket. You're guided entirely by voice and gentle haptics — fully present in nature, not staring at a screen.
Our AI identifies the best nearby nature experience based on your location, weather, time available, and accessibility needs. No wilderness required.
Whether you need a 5-minute stress reset on a balcony or a 20-minute recovery walk, NatureUP meets you where you are — physically and emotionally.
After each session, you reflect and log how you feel. The app learns from your responses to improve every future recommendation.
NatureUP guides you through a simple, repeatable process that fits into real daily life.
Tell NatureUP how you're feeling, how much time you have, and where you are. Voice or tap — your choice.
The AI identifies the best nearby nature option and designs a personalized session — a walk, a pause, a breathing practice outdoors.
Your phone guides you by voice. The screen stays dark. You stay present. No scrolling, no distractions.
After your session, log how you feel. NatureUP learns from every interaction to make the next one even better.
NatureUP is built on a fundamentally different premise: the most powerful health intervention is already outside your door.
NatureUP is a wellness support tool, not a medical treatment. It is designed to complement — not replace — clinical care.
NatureUP is designed to operationalize a growing body of peer-reviewed evidence on nature-based interventions. The research below reflects published findings on nature exposure — not direct clinical trials of the NatureUP product.
Even 10 minutes of nature exposure yields measurable short-term wellbeing benefits in adults with diagnosed mental illness. (Bettmann et al., Ecopsychology, 2024)
Nature exposure reduces cortisol, inflammation, and physiological stress markers. (Toda et al., 2013; Annerstedt et al., 2013)
Greenspace access is associated with lower depression incidence across populations. (Banay et al., 2019)
Regular nature exposure is linked to reduced cardiovascular disease and all-cause mortality. (James et al., 2016)
These findings represent published research on nature-based interventions. NatureUP Health is a wellness platform — not a medical device or clinical treatment.
NatureUP serves individuals, families, and organizations — each with a clear reason to care.
Reduce stress, improve mood, and build a sustainable nature habit — in the time and spaces you already have.
Offer a meaningful, differentiated wellness benefit that reduces burnout and improves employee wellbeing — without adding screen time.
Integrate nature-based support into care plans. White-label tools and outcome reporting available for clinical partners.
Support member wellbeing with a scalable, evidence-informed intervention. Explore pilot programs and population health applications.
Extend care into everyday environments. NatureUP supports clients between appointments with guided, accessible outdoor experiences.
NatureUP is designed from the ground up for institutional deployment — with the flexibility, reporting, and customization that enterprise partners need.
Deploy NatureUP under your own brand. Ideal for health systems, insurers, and large employers who want a seamless member or employee experience.
Track engagement, session completion, and self-reported wellbeing outcomes. Built-in analytics give partners the data they need to demonstrate ROI.
Run structured nature-health programs for teams, patient cohorts, or member populations — with group tracking and facilitator tools.
NatureUP is designed to support emerging Green Social Prescribing frameworks in the U.S. and EU — connecting clinical referrals to structured nature experiences.
We're raising $750,000 in pre-seed capital (SAFE) to launch NatureUP Health, validate product-market fit, and build toward scalable institutional growth.
Honest answers to the questions we hear most.
No. NatureUP is a wellness support tool, not a medical device or clinical treatment. It is designed to complement — not replace — professional healthcare.
The AI takes inputs including your location, time available, current mood, goals, weather, and past session data. It then recommends the most suitable nearby nature experience and guides you through it in real time.
No. NatureUP is designed for ordinary urban and suburban environments — a balcony, a sidewalk, a courtyard, or a small green space all qualify.
Sessions can be as short as 5 minutes. Research suggests even brief nature exposure yields measurable short-term benefits.
NatureUP uses location data, weather data, and your self-reported inputs to personalize your experience. We do not sell personal data.
Privacy is a core design principle. Data is used only to improve your personal experience. Full privacy policy available at launch.
We are currently in pre-launch with a growing waitlist. iOS launch is planned for the coming months. Join the waitlist to be first.
Yes. We offer enterprise licensing, white-label options, and pilot programs for employers, health systems, and insurers. Contact us to explore.
Whether you want early access, a pilot partnership, or to learn more about investing — we'd love to hear from you. Fill in your details and we'll be in touch.
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Submissions go directly to greg@natureuphealth.com. We respond within 2 business days.
NatureUP Health is building the future of preventive wellbeing — one nature session at a time. Join us.
Employers, clinicians, and insurers — let's talk about what NatureUP can do for your organization.
We're raising $750K pre-seed. Download the deck or reach out directly.
Peter Mayfield — peter@natureuphealth.com — 530.205.6245
Peter Mayfield and Greg Bernstein bring 30 years of real-world experience connecting people with nature for health and wellbeing — long before it was a market category.
Peter founded CityRock, the world's first full-service indoor climbing gym, pioneering nature-adjacent physical health at scale. Greg documented the work through Emmy award-winning videography, sharing it with audiences worldwide.
Peter founded Gateway Mountain Center, delivering transformative nature experiences to thousands. Greg served as mountain guide, youth therapeutic mentor, and organizational backbone — standardizing programs and supporting staff at every level.
Decades of hands-on experience building nature-based health programs now inform every design decision at NatureUP. This is not a pivot — it is the natural next step.